Adnet - Building for Business

We're often asked to assist in 'Search Engine Optimisation' - getting yourself listed as high up the ladder as possible on the search engines. While we do provide some services in fine-tuning a client's website to optimise the quantity and quality of traffic they get from the search engines, our advice is always to start by focussing on the content of your website.

As Paddy has explained on Adnet's main site, there are a few simple principles which can be easily applied to your site to maximise your visibility and profile on the search engines.

One of our flagship clients, the Burren Yoga Centre, has applied these principles to excellent effect.
Dave Brocklebank, principal of the Burren Yoga Centre, has spent the last several years composing and compiling a large volume of Yoga-related content, both general and specific to the courses and activities available at the Centre. He has seen his traffic and level of bookings rise accordingly.

In 2005, we updated his site to provide him with an improved platform for reaching and retaining visitors to the Centre, and have recently added a Yoga Teacher listing service. Constant, incremental improvements like these are key to growing and maintaining the 'reputation' of your website, and this pays off when it comes to getting traffic from the search engines.

email remains one of the most powerful and cost-effective ways to use the Internet for your business. As part of our ongoing development, we are constantly upgrading and improving this vital channel of communication. Our latest development is the addition of segmented mailing lists for Rennicks.

Working closely with the client, we have extended the standard single mailing list to cater for a large number of 'sublists', each containing a number of recipients sharing a common sectoral interest or customer category. The extension has also enabled us to add a 'live preview' facility which provides the client with a what-you-see-is-what-you-get view of the mailshot as it will finally appear to the recipient.

We are currently in the middle of developing a new website for the Department of Adult and Continuing Education in NUI Maynooth. As part of the University, the Department’s website must comply with high standards of accessibility and style guildelines, while appearing fresh and well-designed to appeal to a non-academic audience.

The challenge is to combine our highly designed look with a stringently standards-compliant technical implementation.

Some of the criteria:

• Compliant XHTML
• WAI Accessibility to AA standard
• No tables for layout

Our design achieves all these criteria (and goes beyond some of them), while appearing better, if anything, than it would have had we used the tried and tested table-based methods of page layout.