Fergal's Blog

We've hooked ourselves up with Google Analytics, the new name for the system bought as Urchin last year. Once off the waiting list and signed up, you simply add a website to your (currently limited) list of sites, and embed a little Javascript in your pages.

As our most popular site, the Burren Yoga site was clearly the one to look at first. As ever, Dave has been an ideal beta tester, asking me exactly how many people from the UK were leaving one of links pages as soon as they arrived, and then exactly what keywords these people had used to get there.

A service which has had less fanfare is Google Sitemaps, which allows a webmaster to provide an XML feed of page URL's to the search engines. As part of the deal, you get information from Google about link errors on your pages, how your PageRank is distributed through the site, and - maybe best of all - how your top 20 keyphrases perform on actual searches.

More on these as we get to know them better