Fergal's Blog

We're often asked to assist in 'Search Engine Optimisation' - getting yourself listed as high up the ladder as possible on the search engines. While we do provide some services in fine-tuning a client's website to optimise the quantity and quality of traffic they get from the search engines, our advice is always to start by focussing on the content of your website.

As Paddy has explained on Adnet's main site, there are a few simple principles which can be easily applied to your site to maximise your visibility and profile on the search engines.

One of our flagship clients, the Burren Yoga Centre, has applied these principles to excellent effect.
Dave Brocklebank, principal of the Burren Yoga Centre, has spent the last several years composing and compiling a large volume of Yoga-related content, both general and specific to the courses and activities available at the Centre. He has seen his traffic and level of bookings rise accordingly.

In 2005, we updated his site to provide him with an improved platform for reaching and retaining visitors to the Centre, and have recently added a Yoga Teacher listing service. Constant, incremental improvements like these are key to growing and maintaining the 'reputation' of your website, and this pays off when it comes to getting traffic from the search engines.